OVERVIEW
STATEMENT OF THE PRBLEM
TARGET AUDIENCE
RESULT
The COVID-19 pandemic affected countless businesses and brought significant changes to the global economy, principally by changing the way people live and work, and leading to serious disruptions for many industries. With the implementation of lockdowns, social distancing measures, and the shift to remote work, graphic designers and other service providers had to adapt to new ways of working and serving clients. With widespread opinions from graphic designers, industry executives, and academics that the graphic design industry was impacted by COVID-19, this research paper examines the specific impact of the pandemic on the graphic design practice in Nigeria.
The objectives were to identify any changes in the way work is done and the extent to which the demand for digital design services has been affected by the pandemic, and ultimately know if there is a need for creative adaptation to meet the changing needs of clients.
The findings of this study suggest that the COVID-19 pandemic has had a significant impact on the graphic design practice in Nigeria. The shift towards remote work has allowed designers to continue working despite the pandemic, but it has also brought new challenges, such as the need for reliable internet connections and the lack of face-to-face interaction. The increased demand for digital design services is likely to continue in the post-pandemic world, as businesses and organizations continue to pivot to online platforms to reach their customers. The study also highlights the importance of creative adaptation in meeting the changing needs of clients during the pandemic. With the right tools and strategies, Nigerian graphic designers can continue to thrive despite these challenges.
There is a consensus that with the implementation of lockdowns, social distancing measures, and remote work arrangements, the graphic design industry has undergone significant changes in its operations and output (Skaggs, 2023). However, the problem to be investigated is the degree of impact of the post-COVID-19 era on the graphic design practice in Nigeria, including the specific challenges faced by graphic ners, changes in the demand for their services, and the effectiveness of remote work arrangements in the industry
Graphic Design Industry in the Post-Covid-19 Era in Nigeria
RESEARCH STUDY
Author: Tope Israel Ibiwoye, Agwu A. Ejem, &
Kanu, Emmanuel Uchenna
Date: June, 2023