Under the continuous development of big data technology and the expansion of new media platforms, the era of digitalization has arrived, and traditional print media can no longer meet the audience’s demand for information dissemination, and the big data platform has pushed the development of communication media to a climax. The study of the dynamic design of graphic design elements differs from the traditional graphic design presentation method, which retains the design laws of graphic design and carries out deep construction and innovation based on the original characteristics. Through the analysis of the characteristics of graphic design elements, new ideas suitable for developing dynamic design are summarized in terms of graphic expressiveness, creative forms of screen transformation, and expressiveness in content