OVERVIEW
This article aims to contribute to the legitimation of design through a reflection on the nature of design knowledge, with a study about the academic practice of graphic design. Our theoretical framework is constituted by the vision for the design of international reference organizations, namely, on the designer´s role in complex problem-solving; and the study by Carvalho and Dong (2008) on what constitutes realization of legitimate knowledge in a set of design disciplines.
STATEMENT OF THE PRBOLEM
With the objective of verifying the existence of internalized guiding principles in the design student’s practice, consistent with the conclusions of Carvalho and Dong, our study starts from the analysis of student’s final project reports on creating the visual identity of a brand. From the content analysis of the students' reports, descriptions of their design practice, it is possible to verify the existence of legitimation codes consistent with a recognized, valued and legitimized practice.
TARGET AUDIENCE
The pressure to develop solutions that respond to the behaviors of interrelated people and communities intensifies, requiring greater adaptability from organizations and companies. Increasing automation transforms the demand for skills, challenging professions to redefine their mindset, sometimes subjecting them to demanding processes of self-reflection, halting tensions and challenges in the direction of their evolution
RESULT
allow us to recognize that there is a correlation between the view of graphic design practitioners, about their potential for complex communication problem-solving, and the cognitive nature of their practice due the design knowledge put into action in the design process.
Author: Manuela Barros Maia
Date: May 2022
Author: Manuela Barros Maia
Date: May 2022