Author: Zheng Zhang and Zhiqiang Cai
Date: January, 2022
Research on the Creative Expression of Font Design in Poster Design: Taking Public Poster as an Example
OVERVIEW
STATEMENT OF THE PROBLEM
TARGET AUDIENCE
RESULT
At present, human beings are in a new era of design culture, which is also an information age that people take graphic language as communication tool and integrate design and culture. As a means of public communication in modern social life, public posters carry certain cultural deposits and social responsibilities. Nowadays, font design has been widely used in poster design with its profound cultural connotation and unique expression.
Designers began to pay attention to font design and use font design as an expression technique for poster creation. At the same time, font design has been widely used in various design fields.
major organizations also organized online anti-epidemic poster design exhibitions and other activities, hoping to resonate with everyone through public posters. It can be seen that designers take the public posters as an important carrier to reflect human living environment. Font design has a long history and culture. In recent years, it has gradually been used as a form of expression in poster design. With the integration of modern design concepts and techniques such as font design, public posters are created, which can not only form a strong visual impact, but also make the public have more profound memories.
With the development of the times and the progress of society, public posters have received more and more attention in the society because of their non-profit nature and educational purposes. At the same time, the application of font design in public posters will continue to update itself. With the combination of more diversified and modern design concepts, it would communicate its theme more accurately and quickly. Therefore, public posters will have more tenacious vitality and space for improvement.